Guest Blog: While the World Is Ever-Changing, Home Is Where the Heart Is

Our owner/broker, MaryAnne Rodriguez, wrote a guest blog for Jacksonville Mom explaining life and work during the world of Covid-19. Check out the excerpt below!

Real estate agents are constantly adapting to a job that is flexible but non-stop. We adjust our days, appointments, time with family, and much more to help people through an incredibly important decision. As a mom and owner/broker of Root Realty, I’m constantly juggling 100 moving parts, sometimes in a single day! In today’s constantly changing world of COVID-19, we’re adapting even more in all of our many roles. For some of us, it’s our first time teaching our children formal schooling within the walls of our home. For others, it’s adapting to a temporary new normal of not walking into the doors of our businesses. For all of us, it’s unusual, it’s strange, it’s different, and it requires a few things: adaptability, flexibility, grace, patience, and innovation. For me, this time includes changes to the way I run my business, the way I am teaching my children from home, and how I am learning to innovate and stay safe (and sane!).

Real estate is deemed an essential business as people will always need a place to live. While it’s certainly a blessing and privilege to still be working, it is, most importantly, a responsibility that we are taking very seriously.

How We Are Adapting to the Changing Times

At Root Realty, we have adapted our business practices to ensure safety and health are our number one priority. One way we have adapted is by taking our usual in-person buyer consultation online! Usually, buyer consults take place in our client’s favorite coffee shop or restaurant. We develop a relationship with our customers and dive into what they really want (and don’t want) and overall want to ensure we are both a good fit for one another. Now, we’ve taken that opportunity from a coffee shop right into your living room! We are utilizing Zoom and FaceTime to connect with potential buyers and get to know them on a deeper level. We’re still utilizing purposeful questions, mindful listening, and other strategies to connect from your home. We have also changed the way we “show” homes right now — we are providing FaceTime and video tours to our buyers as well as practicing social distancing during in-person showings while utilizing gloves, masks, and ALL the hand sanitizer.

READ MORE here!